As a healthy contract food services company serving the Atlanta and surrounding areas, we know that consumers are more interested in health and wellness today than ever before. This seems particularly true when it comes to what we eat, as many are moving toward “clean” eating and whole foods that are unprocessed or even locally sourced.
Whether you operate a school or hospital cafeteria, corporate dining room, restaurant, or other venue – how can you “sell” health and wellness through food? We have a few suggestions you’ll find helpful.
Offer a discount and consider your kitchen equipment. What menu items will people choose when you offer a bigger discount on healthy menu options versus a smaller discount on not-so-healthy foods? Many will choose the healthier option. Additionally, many operators have found that by replacing deep fryers with grills (think churrasco grill) for preparation of chicken, fish, and other protein entrees, sales have actually increased.
Get innovative! Think of ways you can implement a new health and wellness initiative every two weeks, once a month, etc. It may be offering a discount on certain items on the salad bar, a free fruit smoothie after four purchases, whatever your imagination can conjure up to get diners interested in healthier choices.
Feature various global cuisines that focuses on health and authenticity. Some university cafeterias have found that it’s helpful to reach out to chefs and food authors for recipes that are truly authentic and healthy.
Above all, make sure your entire team is on board when it comes to creating menu options that focus on health and wellness, and that they are as passionate as you are about promoting wellness to guests. An engaged workforce is vital, and excitement about what you’re doing is contagious.
Gourmet Services, Inc. is all about fresh, healthy, and delicious. In the contract food services industry since 1975, we’ve seen many changes over the years in eating, diets, and what consumers want. Let us help you sell health and wellness through quality, delicious foods and innovation!